VWO
VWO (Visual Website Optimizer) is a conversion optimization platform offering A/B testing, heatmaps, session recordings, surveys, and personalization based on Monthly…
Our verdict
Who it's for
Teams focused on marketing and analytics will find VWO particularly useful.
Who should look elsewhere
UI dated
Pros
- +Good A/B testing
- +Heatmaps
- +Session recordings
- +Fair pricing
- +Good support
Cons
- −UI dated
- −Learning curve
- −Marketing
- −Analytics
- −A/B Testing
Key features
- ✓A/B testing
- ✓Multivariate testing
- ✓Heatmaps
- ✓Session recordings
- ✓Form analytics
- ✓Surveys
- ✓Personalization
- ✓Feature flags
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | Basic A/B testing; Entry-level features; Small teams |
| Growth | $299 | month | A/B, MVT, Split tests; Visual editor; Mobile website testing |
| Enterprise | — | month | Large teams; Advanced features; Multi-year discounts |
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