AdRoll
AdRoll is an AI-powered advertising platform designed for marketers to drive revenue through connected, multi-channel campaigns.
Our verdict
Who it's for
AI-powered advertising platform for multi-channel campaigns, audience conversion, and privacy-forward marketing.
Who should look elsewhere
Specific pricing details are not publicly available, requiring a demo request.
Pros
- +Leverages 16+ years of machine learning for precise performance.
- +Extensive integrations with over 80 marketing and sales platforms.
- +Proactive approach to privacy-forward advertising with cookieless solutions.
- +Offers both self-service AI assistance and expert strategic guidance.
- +Designed to optimize campaigns across the entire marketing funnel.
Cons
- −Specific pricing details are not publicly available, requiring a demo request.
- −Requires integration with existing tech stacks, which might involve initial setup time.
Key features
- ✓Multi-channel ad campaign management
- ✓AI-powered audience targeting and conversion
- ✓Cross-channel attribution
- ✓E-commerce advertising solutions
- ✓Social advertising solutions
- ✓Account-Based Marketing (ABM) for B2B
- ✓Go-to-market orchestration for ABM
- ✓Revenue impact reporting for ABM
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Self-Service Ads | — | month | Pay-as-you-go advertising; Retargeting Campaigns; Brand Awareness Campaigns |
| Managed Services Ads | — | month | Pay-as-you-go advertising; Managed services with qualifying ad spend; Retargeting Campaigns |
| Managed Services Advanced Package | — | month | Full AdRoll platform; Free ad credits; Guaranteed services (with 1-year commitment) |
| Account-Based Retargeting | — | month | Retargeting campaigns; Free creative support; Insights from AdRoll's AI Assistant |