VWO Pricing
Starting price
$299/month
Pricing model
Paid
Free tier
Yes
Free trial
Yes
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | Basic A/B testing; Entry-level features; Small teams |
| Growth | $299 | month | A/B, MVT, Split tests; Visual editor; Mobile website testing |
| Enterprise | — | month | Large teams; Advanced features; Multi-year discounts |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-10-01. Last updated 2026-10-07.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Free | $0/month | flat | $0 | $0 |
| Growth | $299/month | flat | $299 | $3,588 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
VWO's starting price ($299) is 60% below the Marketing average of $745.
AirOps