Mailchimp Features
Key features
- ✓Drag-and-drop email builder with pre-designed and custom templates
- ✓Marketing automation with multi-step customer journey workflows
- ✓AI-powered content generation and send-time optimization
- ✓Audience segmentation with behavioral and predictive targeting
- ✓A/B testing and multivariate testing for campaign optimization
- ✓SMS and MMS marketing campaigns (select countries)
- ✓Landing page and website builder with custom domains
- ✓Detailed analytics with comparative reporting across campaigns
- ✓Integration with 300+ apps including Shopify, WooCommerce, and Salesforce
- ✓Transactional email via Mandrill add-on with 99.99% delivery rate
Capabilities
- Sso Saml
- —
- Rbac
- Yes
- Mobile App
- —
- Webhooks
- Yes
- Data Export
- Yes
- Email Automation
- —
- Sms Marketing
- Yes
- Templates
- Yes
- Segmentation
- Yes
- Deliverability Tools
- —
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