Mailchimp
Our verdict
Who it's for
Small businesses that want approachable email marketing with automation and a free tier.
Who should look elsewhere
Advanced marketers who may find automation and pricing limiting at scale.
Pros
- +Easy drag-and-drop builder; free tier
- +Automation, AI content and segmentation
- +Large integration catalog and API
Cons
- −Pricing by contacts rises quickly
- −Automation less advanced than specialists
- −Now part of Intuit — roadmap tied to that
Key features
- ✓Drag-and-drop email builder with pre-designed and custom templates
- ✓Marketing automation with multi-step customer journey workflows
- ✓AI-powered content generation and send-time optimization
- ✓Audience segmentation with behavioral and predictive targeting
- ✓A/B testing and multivariate testing for campaign optimization
- ✓SMS and MMS marketing campaigns (select countries)
- ✓Landing page and website builder with custom domains
- ✓Detailed analytics with comparative reporting across campaigns
- ✓Integration with 300+ apps including Shopify, WooCommerce, and Salesforce
- ✓Transactional email via Mandrill add-on with 99.99% delivery rate
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | — |
| Essentials | $13 | month | — |
| Standard | $20 | month | — |
| Premium | $350 | month | — |
Capabilities
- Sso Saml
- —
- Rbac
- Yes
- Mobile App
- —
- Webhooks
- Yes
- Data Export
- Yes
- Email Automation
- —
- Sms Marketing
- Yes
- Templates
- Yes
- Segmentation
- Yes
- Deliverability Tools
- —
Integrations
SlackGmailGoogle DriveShopifyZapierStripeSalesforceWordPress