Lofty
Lofty is an award-winning, AI-powered platform designed for real estate professionals, including individual agents, teams, and brokerages.
Our verdict
Who it's for
Automate real estate lead generation, nurturing, and transactions with AI-powered efficiency.
Who should look elsewhere
The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.
Pros
- +Saves 3+ hours daily through AI automation
- +Increases call quality by 30%+ with AI lead filtering and guidance
- +Replaces multiple tools, saving $4K+ on services
- +Provides 24/7 AI team for continuous lead engagement
- +Enables quick creation of custom AI workflows
Cons
- −The product heavily emphasizes AI and automation, which might lead to a steep learning curve for users less familiar with advanced technology.
- −While Lofty claims significant savings and increased productivity, specific pricing models and detailed cost breakdowns are not readily available without requesting a demo.
- −The focus on agentic AI and autonomous actions, while beneficial, might raise concerns for some users regarding the level of human oversight and control over critical real estate processes.
Key features
- ✓Intelligent IDX Website
- ✓AI-Powered CRM
- ✓Mobile App
- ✓AI Automation (Agentic AI)
- ✓Automated Marketing "Smart Plans"
- ✓Lead Generation (Google PPC, Branding Ads, Direct Mail, Social Studio)
- ✓Transaction Management
- ✓Custom Team Roles & Lead Routing
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Lofty Agent | — | month | IDX Website; Fully Customizable; AI-Powered CRM |
| Lofty Team | — | month | IDX Website; Fully Customizable; AI-Powered CRM |
| Lofty Broker | — | month | IDX Website; Fully Customizable; AI-Powered CRM |
| Lofty Enterprise | — | month | IDX Website; Fully Customizable; AI-Powered CRM |
Integrations
WordPress