LF
Lead Forensics
Lead Forensics is a B2B website visitor identification software that reveals the corporate identity of previously unknown businesses visiting your website.
Our verdict
Who it's for
Uncover anonymous B2B website visitors to fuel sales, marketing, and account management growth.
Who should look elsewhere
Pricing is not transparently listed, requiring a demo or callback.
Pros
- +Uncovers a significant number of previously anonymous B2B website visitors.
- +Provides actionable intelligence for sales, marketing, and account management teams.
- +Helps identify high-intent leads, potentially increasing conversion rates.
- +Offers advanced integrations for seamless workflow and data flow into CRMs.
- +Supports re-engaging lapsed customers with high success rates.
Cons
- −Pricing is not transparently listed, requiring a demo or callback.
- −Relies on IP address matching, which may not identify all visitors or individual users within a company.
- −Requires integration and setup to fully leverage its capabilities.
Key features
- ✓B2B Website Visitor Identification
- ✓Live Prospect Alerts
- ✓Customer Behavior Tracking
- ✓Firmographic Segmentation (geography, turnover, industry, employee count)
- ✓ICP Audience Data Import and Alerts
- ✓CRM Integration
- ✓Marketing Campaign Performance Insights
- ✓Up-sell and Cross-sell Opportunity Identification
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Essential | — | month | See the businesses viewing your website; Obtain business contact details for key prospects; Identify the keywords driving your traffic |
| Automate | — | month | Everything in Essential; Advanced Integration into your CRM system; Fully customizable workflows |