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Follow Up Boss

Follow Up Boss is a comprehensive CRM and lead management platform specifically designed for real estate agents and teams.

PaidPrice verified 2026-10-08Visit site ↗
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Our verdict

Who it's for

The Real Estate Team OS for managing leads, automating follow-up, and boosting sales.

Who should look elsewhere

Calling feature is a paid add-on for the lowest tier plan

Pros

  • +Simplified yet powerful system for lead management
  • +Excellent reporting capabilities
  • +Strong customer support and onboarding
  • +Continual innovation and API integrations
  • +Easy to use for agents, reducing complexity compared to other CRMs

Cons

  • −Calling feature is a paid add-on for the lowest tier plan
  • −No free tier available

Key features

  • ✓Connect any lead source and website
  • ✓Customize lead distribution
  • ✓Organize leads with Smart Lists
  • ✓Automate follow up with Action Plans
  • ✓Call, text and email directly from the platform
  • ✓Sync calendar & email
  • ✓Report on agent & lead source performance
  • ✓Mobile app

Pricing

PlanPriceBillingNotes
Grow$69monthConnect any lead source and website; Customize lead distribution; Organize leads with Smart Lists
Pro$499monthEverything in Grow, plus:; Unlimited calling & texting for all users; Team inboxes
Platform$1000monthEverything in Pro, plus:; Teams within teams; Enhanced onboarding
Grow (Annual)$58monthConnect any lead source and website; Customize lead distribution; Organize leads with Smart Lists
Pro (Annual)$416monthEverything in Grow, plus:; Unlimited calling & texting for all users; Team inboxes
Platform (Annual)$833monthEverything in Pro, plus:; Teams within teams; Enhanced onboarding

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