Attribution
Attribution is a marketing attribution software designed to help businesses understand the true impact of their marketing efforts.
Our verdict
Who it's for
Track real-time marketing ROI and customer lifetime value across all touchpoints.
Who should look elsewhere
No explicit mention of a free tier or trial
Pros
- +Provides granular, real-time marketing performance data
- +Helps identify high-performing channels and content
- +Enables confident budget allocation and scaling of acquisition
- +Connects marketing efforts to long-term retention and LTV
- +Simplifies the process of knitting marketing data together
Cons
- −No explicit mention of a free tier or trial
- −Requires integration with existing marketing tools
- −Focuses heavily on B2B, SaaS, and E-Commerce, potentially less suited for other business models
Key features
- ✓Real-time CAC tracking
- ✓CAC Payback analysis
- ✓LTV:CAC metrics
- ✓Channel-specific ROI insights
- ✓Customer journey tracking (first touch to retention)
- ✓Content marketing optimization
- ✓Integration with marketing platforms (e.g., Twilio Segment)
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Pro plan (HubSpot) | $399 | month | Attribution Models: First Touch, Last Touch, Linear; Ad Connectors: All Digital Ad Connectors; MTUs (Monthly Tracked Users): up to 10,000 |
| Enterprise Custom (HubSpot) | — | month | Attribution Models: All Models + Full Customization; Ad Connectors: All Ad Connectors, including Offline Channels; MTUs (Monthly Tracked Users): Custom Limit |
| Pro plan (Segment) | $399 | month | Attribution Models: First Touch, Last Touch, Linear; Ad Connectors: All Digital Ad Connectors; MTUs (Monthly Tracked Users): up to 10,000 |
| Enterprise Custom (Segment) | — | month | Attribution Models: All Models + Full Customization; Ad Connectors: All Ad Connectors, including Offline Channels; MTUs (Monthly Tracked Users): Custom Limit |
| Starter (Shopify) | $19 | month | Attribution Models: First Touch, Last Touch, Linear; Ad Connectors: Google Ads & Meta Ads only; MTUs (Monthly Tracked Users): Up to 1,000 |
| Pro plan (Shopify) | $199 | month | Attribution Models: First Touch, Last Touch, Linear; Ad Connectors: All Digital Ad Connectors; MTUs (Monthly Tracked Users): 1,000-10,000 |
| Enterprise Custom (Shopify) | — | month | Attribution Models: All Models + Full Customization; Ad Connectors: All Ad Connectors, including Offline Channels; MTUs (Monthly Tracked Users): Custom Limit |
| Enterprise Custom (Salesforce) | — | month | Attribution Models: All Models Available; Ad Connectors: All Available; MTUs (Monthly Tracked Users): Custom Limit |