Attribution Pricing
Starting price
$399/month
Pricing model
Paid
Free tier
No
Free trial
Yes
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Pro plan (HubSpot) | $399 | month | Attribution Models: First Touch, Last Touch, Linear; Ad Connectors: All Digital Ad Connectors; MTUs (Monthly Tracked Users): up to 10,000 |
| Enterprise Custom (HubSpot) | — | month | Attribution Models: All Models + Full Customization; Ad Connectors: All Ad Connectors, including Offline Channels; MTUs (Monthly Tracked Users): Custom Limit |
| Pro plan (Segment) | $399 | month | Attribution Models: First Touch, Last Touch, Linear; Ad Connectors: All Digital Ad Connectors; MTUs (Monthly Tracked Users): up to 10,000 |
| Enterprise Custom (Segment) | — | month | Attribution Models: All Models + Full Customization; Ad Connectors: All Ad Connectors, including Offline Channels; MTUs (Monthly Tracked Users): Custom Limit |
| Starter (Shopify) | $19 | month | Attribution Models: First Touch, Last Touch, Linear; Ad Connectors: Google Ads & Meta Ads only; MTUs (Monthly Tracked Users): Up to 1,000 |
| Pro plan (Shopify) | $199 | month | Attribution Models: First Touch, Last Touch, Linear; Ad Connectors: All Digital Ad Connectors; MTUs (Monthly Tracked Users): 1,000-10,000 |
| Enterprise Custom (Shopify) | — | month | Attribution Models: All Models + Full Customization; Ad Connectors: All Ad Connectors, including Offline Channels; MTUs (Monthly Tracked Users): Custom Limit |
| Enterprise Custom (Salesforce) | — | month | Attribution Models: All Models Available; Ad Connectors: All Available; MTUs (Monthly Tracked Users): Custom Limit |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-09-29. Last updated 2026-10-08.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Pro plan (HubSpot) | $399/month | flat | $399 | $4,788 |
| Pro plan (Segment) | $399/month | flat | $399 | $4,788 |
| Starter (Shopify) | $19/month | flat | $19 | $228 |
| Pro plan (Shopify) | $199/month | flat | $199 | $2,388 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
Attribution's starting price ($399) is 46% below the Marketing average of $745.
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