Head to head · 4 tools

Braze vs Freshdesk vs HubSpot vs Kustomer

Starting price

—

Starting price

$19/month

Starting price

$15/month

Starting price

$89/month

Attribute	Braze	Freshdesk	HubSpot	Kustomer
Category	Marketing	Customer Support & Success	CRM & Customer Management	CRM & Customer Management
Pricing	Pricing n/a	Paid	Free tier	Paid
Starting price	—	$19/month	$15/month	$89/month
Free tier	Unknown	No	Yes	No
Free trial	Unknown	Yes	Yes (14d)	Yes
Deployment	—	—	—	Cloud
API available	Yes	Unknown	Yes	Unknown
Platforms	—	ios, android	ios, android	—
Certifications	2	—	—	—
Integrations	—	4	23	—
Company	Founded 2011	Founded 2010	Founded 2006	—
Feature attributes
Sso Saml	✓ Yes	— Unknown	✓ Yes	— Unknown
Rbac	✓ Yes	✓ Yes	✓ Yes	— Unknown
Mobile App	— Unknown	Ios And Android	Ios And Android	— Unknown
Webhooks	✓ Yes	— Unknown	✓ Yes	— Unknown
Data Export	✓ Yes	— Unknown	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	✓ Yes	— Unknown
Audience Segmentation	✓ Yes	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Ticketing	— Unknown	✓ Yes	— Unknown	— Unknown
Live Chat	— Unknown	— Unknown	— Unknown	— Unknown
Knowledge Base	— Unknown	— Unknown	— Unknown	— Unknown
Ai Chatbot	— Unknown	— Unknown	— Unknown	— Unknown
Omnichannel	— Unknown	✓ Yes	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	✓ Yes	— Unknown
Custom Objects	— Unknown	— Unknown	✓ Yes	— Unknown
Reporting Dashboards	— Unknown	— Unknown	✓ Yes	— Unknown
App Marketplace	— Unknown	— Unknown	✓ Yes	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.