HubSpot
Our verdict
Who it's for
SMBs and growing teams that want CRM, marketing, sales and service in one suite, starting free.
Who should look elsewhere
Teams that only need a lightweight CRM and want to avoid upsell into pricier hubs.
Pros
- +Genuinely useful free CRM to start
- +All-in-one Marketing, Sales and Service hubs
- +23 integrations tracked plus a large app marketplace and API
Cons
- −Costs climb quickly as contacts and hubs are added
- −Advanced features require higher tiers
- −Can be more than a pure-CRM buyer needs
Key features
- ✓Free CRM with contact management, deal tracking, and company records
- ✓Marketing Hub with email campaigns, landing pages, forms, and ad management
- ✓Sales Hub with pipeline management, sequences, quotes, and meeting scheduling
- ✓Service Hub with ticketing, knowledge base, live chat, and customer feedback
- ✓Content Hub for website building with drag-and-drop editor and SEO tools
- ✓Operations Hub for data sync, workflow automation, and data quality tools
- ✓AI-powered content assistant for email, blog, and social media copy generation
- ✓Advanced reporting dashboards with custom report builder and attribution
- ✓App Marketplace with 1,600+ native integrations
- ✓Workflow automation engine with branching logic and enrollment triggers
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free Tools | Free | — | — |
| Starter | $15 | month · per seat | — |
| Professional | $890 | month | — |
| Enterprise | $3600 | month | — |
Capabilities
- Sso Saml
- Yes
- Rbac
- Yes
- Mobile App
- Ios And Android
- Webhooks
- Yes
- Data Export
- —
- Pipeline Management
- Yes
- Marketing Automation
- Yes
- Custom Objects
- Yes
- Reporting Dashboards
- Yes
- App Marketplace
- Yes
Integrations
GmailSlackGoogle DriveMicrosoft 365MailchimpZoomIntercomGoogle SheetsNotionGitHubSalesforceJiraMicrosoft TeamsAirtableStripeDropboxTrelloAsanaDiscordFigmaWordPressShopifyWebflow