AppFolio vs Klaviyo vs Nimble vs Zoho CRM

AppFolio+

Starting price

—

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Klaviyo+

Starting price

$20/month

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Nimble+

Starting price

$24.9/seat/month

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Zoho CRM+

Starting price

$14/month

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Attribute	AppFolio	Klaviyo	Nimble	Zoho CRM
Category	Real Estate & Property	Email & Messaging Marketing	CRM & Customer Management	CRM & Customer Management
Pricing	Paid	Free tier	Paid	Free tier
Starting price	—	$20/month	$24.9/seat/month	✓ $14/month
Free tier	No	✓ Yes	No	✓ Yes
Free trial	✓ Yes	No	✓ Yes	✓ Yes (15d)
Deployment	—	—	Cloud	Cloud
API available	Unknown	✓ Yes	Unknown	✓ Yes
Platforms	—	—	ios, android	—
Certifications	2	✓ 4	—	✓ 4
Integrations	—	2	✓ 3	—
Company	Founded 2006	Founded 2012	—	Founded 1996
Feature attributes
Sso Saml	— Unknown	✓ Yes	— Unknown	✓ Yes
Rbac	— Unknown	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	✓ Yes	— Unknown	— Unknown
Data Export	— Unknown	✓ Yes	— Unknown	— Unknown
Tenant Portal	— Unknown	— Unknown	— Unknown	— Unknown
Online Rent Payment	— Unknown	— Unknown	— Unknown	— Unknown
Maintenance Requests	✓ Yes	— Unknown	— Unknown	— Unknown
Accounting Included	✓ Yes	— Unknown	— Unknown	— Unknown
Property Type	— Unknown	— Unknown	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	✓ Yes	— Unknown	— Unknown
Templates	— Unknown	✓ Yes	— Unknown	— Unknown
Segmentation	— Unknown	✓ Yes	— Unknown	— Unknown
Deliverability Tools	— Unknown	✓ Yes	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.