Klaviyo
Our verdict
Who it's for
E-commerce brands that want data-driven email and SMS with deep store integrations.
Who should look elsewhere
Non-commerce teams that don't need its ecommerce-centric segmentation.
Pros
- +Powerful segmentation and predictive analytics
- +Tight e-commerce integrations (Shopify et al.)
- +Free tier; ISO 27001, PCI DSS, SOC 2
Cons
- −Costs scale with list size
- −Ecommerce-focused; less fit elsewhere
- −Can be complex for beginners
Key features
- ✓Email marketing
- ✓SMS marketing
- ✓Customer segmentation
- ✓Predictive analytics
- ✓E-commerce integrations
- ✓Automation flows
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | — |
| $20 | month | — | |
| Email + SMS | $35 | month | — |
Capabilities
- Sso Saml
- Yes
- Rbac
- —
- Mobile App
- —
- Webhooks
- Yes
- Data Export
- Yes
- Email Automation
- —
- Sms Marketing
- Yes
- Templates
- Yes
- Segmentation
- Yes
- Deliverability Tools
- Yes
Integrations
SlackMailchimp