AppFolio vs HubSpot vs Mailchimp
| Attribute | |||
|---|---|---|---|
| Category | Real Estate & Property | CRM & Customer Management | Email & Messaging Marketing |
| Pricing | Paid | Free tier | Free tier |
| Starting price | — | $15/month | $13/month |
| Free tier | No | Yes | Yes |
| Free trial | Yes | Yes (14d) | Yes |
| Deployment | — | — | — |
| API available | Unknown | Yes | Yes |
| Platforms | — | ios, android | — |
| Certifications | 2 | — | — |
| Integrations | — | 23 | 8 |
| Company | Founded 2006 | Founded 2006 | Founded 2001 |
| Feature attributes | |||
| Sso Saml | — Unknown | ✓ Yes | — Unknown |
| Rbac | — Unknown | ✓ Yes | ✓ Yes |
| Mobile App | — Unknown | Ios And Android | — Unknown |
| Webhooks | — Unknown | ✓ Yes | ✓ Yes |
| Data Export | — Unknown | — Unknown | ✓ Yes |
| Tenant Portal | — Unknown | — Unknown | — Unknown |
| Online Rent Payment | — Unknown | — Unknown | — Unknown |
| Maintenance Requests | ✓ Yes | — Unknown | — Unknown |
| Accounting Included | ✓ Yes | — Unknown | — Unknown |
| Property Type | — Unknown | — Unknown | — Unknown |
| Pipeline Management | — Unknown | ✓ Yes | — Unknown |
| Marketing Automation | — Unknown | ✓ Yes | — Unknown |
| Custom Objects | — Unknown | ✓ Yes | — Unknown |
| Reporting Dashboards | — Unknown | ✓ Yes | — Unknown |
| App Marketplace | — Unknown | ✓ Yes | — Unknown |
| Email Automation | — Unknown | — Unknown | — Unknown |
| Sms Marketing | — Unknown | — Unknown | ✓ Yes |
| Templates | — Unknown | — Unknown | ✓ Yes |
| Segmentation | — Unknown | — Unknown | ✓ Yes |
| Deliverability Tools | — Unknown | — Unknown | — Unknown |
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Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.