ActiveCampaign vs Freshsales vs HubSpot vs Klaviyo
| Attribute | ||||
|---|---|---|---|---|
| Category | Email Marketing | CRM & Customer Management | CRM & Customer Management | Email & Messaging Marketing |
| Pricing | Paid | Free tier | Free tier | Free tier |
| Starting price | $15/month | $9/month | $15/month | $20/month |
| Free tier | No | Yes | Yes | Yes |
| Free trial | Yes | Yes | Yes (14d) | No |
| Deployment | Cloud | Cloud | — | — |
| API available | Unknown | Unknown | Yes | Yes |
| Platforms | — | — | ios, android | — |
| Certifications | — | — | — | 4 |
| Integrations | 4 | 4 | 23 | 2 |
| Company | Founded 2003 | — | Founded 2006 | Founded 2012 |
| Feature attributes | ||||
| Sso Saml | — Unknown | — Unknown | ✓ Yes | ✓ Yes |
| Rbac | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Mobile App | — Unknown | — Unknown | Ios And Android | — Unknown |
| Webhooks | — Unknown | — Unknown | ✓ Yes | ✓ Yes |
| Data Export | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Pipeline Management | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Marketing Automation | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Custom Objects | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Reporting Dashboards | — Unknown | — Unknown | ✓ Yes | — Unknown |
| App Marketplace | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Email Automation | — Unknown | — Unknown | — Unknown | — Unknown |
| Sms Marketing | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Templates | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Segmentation | — Unknown | — Unknown | — Unknown | ✓ Yes |
| Deliverability Tools | — Unknown | — Unknown | — Unknown | ✓ Yes |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.