Head to head · 4 tools

ActiveCampaign vs AppFolio vs Freshsales vs Zoho CRM

Starting price

$15/month

Starting price

—

Starting price

$9/month

Starting price

$14/month

Attribute	ActiveCampaign	AppFolio	Freshsales	Zoho CRM
Category	Email Marketing	Real Estate & Property	CRM & Customer Management	CRM & Customer Management
Pricing	Paid	Paid	Free tier	Free tier
Starting price	$15/month	—	$9/month	$14/month
Free tier	No	No	Yes	Yes
Free trial	Yes	Yes	Yes	Yes (15d)
Deployment	Cloud	—	Cloud	Cloud
API available	Unknown	Unknown	Unknown	Yes
Platforms	—	—	—	—
Certifications	—	2	—	4
Integrations	4	—	4	—
Company	Founded 2003	Founded 2006	—	Founded 1996
Feature attributes
Sso Saml	— Unknown	— Unknown	— Unknown	✓ Yes
Rbac	— Unknown	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	— Unknown	— Unknown
Data Export	— Unknown	— Unknown	— Unknown	— Unknown
Tenant Portal	— Unknown	— Unknown	— Unknown	— Unknown
Online Rent Payment	— Unknown	— Unknown	— Unknown	— Unknown
Maintenance Requests	— Unknown	✓ Yes	— Unknown	— Unknown
Accounting Included	— Unknown	✓ Yes	— Unknown	— Unknown
Property Type	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	— Unknown	— Unknown	✓ Yes
Marketing Automation	— Unknown	— Unknown	— Unknown	✓ Yes
Custom Objects	— Unknown	— Unknown	— Unknown	— Unknown
Reporting Dashboards	— Unknown	— Unknown	— Unknown	— Unknown
App Marketplace	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.