ToolScout.

WhatConverts

WhatConverts is a comprehensive lead tracking and reporting software designed for marketing agencies, marketers, and businesses to accurately attribute leads to their…

PaidPrice verified 2026-09-30Visit site ↗
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Our verdict

Who it's for

Track and attribute every lead from calls, forms, and chats to optimize marketing spend.

Who should look elsewhere

Pricing structure is per account, which might become costly for agencies managing many clients with individual accounts if not on an agency-specific plan

Pros

  • +Comprehensive lead attribution across multiple channels.
  • +Centralized platform for all lead data.
  • +Extensive integrations with existing marketing tools.
  • +Actionable insights for marketing optimization.
  • +Strong customer support and user experience.

Cons

  • −Pricing structure is per account, which might become costly for agencies managing many clients with individual accounts if not on an agency-specific plan
  • −HIPAA compliance is only available on higher-tier plans (Pro or Agency), not standard across all plans
  • −The 'Individual Businesses' plans (Call Tracking, Plus, Pro) are limited to one account, which may not be suitable for businesses with multiple locations or complex organizational structures without upgrading to an Agency plan

Key features

  • ✓Call Tracking
  • ✓Form Tracking
  • ✓Chat Tracking
  • ✓eCommerce Lead Tracking
  • ✓Dynamic Number Insertion (DNI)
  • ✓Call Recording and Transcripts
  • ✓Lead Organization and Filtering
  • ✓Lead Qualification and Valuation

Pricing

PlanPriceBillingNotes
Call Tracking Single Account$30monthTrack Phone Calls and Text Messages; Capture all phone calls and text messages with marketing data attached; Instant Call Tracking Numbers
Plus Single Account$60monthAll Call Tracking Features; Track Calls, Forms and Chat; Capture all leads with marketing data attached
Pro Single Account$100monthAll of Plus Features; Call Flows; Report Builder
Elite Single Account$160monthAll of Pro Features; Customer Journey; Multi-click Marketing Attribution
Plus Unlimited Accounts$500monthAll Call Tracking Features; Track Calls, Forms and Chat; Capture all leads with marketing data attached
Pro Unlimited Accounts$800monthAll of Plus Features; Call Flows; Report Builder
Elite Unlimited Accounts$1250monthAll of Pro Features; Customer Journey; Multi-click Marketing Attribution

Integrations

Intercom

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