Whatagraph
Whatagraph is an AI-powered marketing intelligence platform designed to simplify data reporting and analysis for marketing agencies and in-house teams.
Our verdict
Who it's for
The easiest marketing intelligence platform for instant insights and automated reporting with AI.
Who should look elsewhere
Pricing can become substantial for higher usage tiers (Boost, Max plans).
Pros
- +Significantly reduces time spent on report building (e.g., 100+ hours/month saved for some users).
- +Simplifies complex data reporting with an intuitive, marketer-friendly interface.
- +Unifies data from numerous marketing channels into a single platform.
- +AI capabilities provide instant insights and summaries without manual analysis.
- +Helps improve client retention for agencies through transparent and visually attractive reports.
Cons
- −Pricing can become substantial for higher usage tiers (Boost, Max plans).
- −Relies on credits for data source connections, which can limit scalability on lower plans.
- −Users might need to upgrade plans to access advanced features like custom transformations or dedicated support.
Key features
- ✓AI-powered report creation (Whatagraph IQ)
- ✓55+ native marketing data integrations
- ✓Custom integrations via API, Google Sheets, or BigQuery
- ✓Unified naming across data sources
- ✓Custom formulas and reusable data transformations
- ✓Blended metrics across channels for unified KPIs
- ✓Automated report sending and live shareable links
- ✓Pre-built report templates and auto-branding
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | — | month | 5 source credits; Unlimited users; Unlimited reports |
| Start | $199 | month | 20 source credits; Unlimited users; Unlimited reports |
| Boost | $499 | month | 60 source credits; Unlimited users; Unlimited reports |
| Max | — | month | 100+ source credits; Unlimited users; Unlimited reports |