UserTesting
UserTesting is a Human Insight Platform that provides on-demand access to real customer feedback through video-first experience testing.
Our verdict
Who it's for
Craft experiences that win hearts and markets by turning human insight into a competitive edge.
Who should look elsewhere
Pricing is not transparent and requires a custom quote, which may be a barrier for smaller organizations.
Pros
- +Provides rapid access to authentic customer feedback through video recordings.
- +Offers comprehensive tools for qualitative and quantitative research, including AI-powered analysis.
- +Supports a wide range of use cases across different departments like marketing, product, and design.
- +Integrates with popular collaboration and development tools to embed insights into existing workflows.
- +Offers flexible pricing models to accommodate different organizational needs and scales.
Cons
- −Pricing is not transparent and requires a custom quote, which may be a barrier for smaller organizations.
- −The platform's full capabilities and advanced features are primarily geared towards enterprise-level use.
- −Reliance on a global participant network means quality can vary, though screening tools are provided.
Key features
- ✓Global participant panel across 60+ countries
- ✓Unmoderated tests (surveys, interaction tests, think-out-loud)
- ✓Moderated Live Conversation tests
- ✓AI-powered analysis and insights automation (Smart tags, Insight Discovery)
- ✓Advanced demographic filters and screener questions
- ✓Integrations with Slack, Teams, Jira, Figma, FigJam, Miro, Google Calendar
- ✓Interactive path flows and click maps
- ✓Sentiment analysis
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Advanced | — | month | Global participant panel across 60+ countries; Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA); Test builder and template gallery |
| Ultimate | — | month | Everything in Advanced; AI-powered analysis and insights automation; Smart tags |
| Ultimate+ | — | month | Everything in Ultimate; Team-based unlimited testing; Industry-leading custom insights services, scoped based on business needs, including: Premium onboarding, Insights strategy, Insights delivery, Custom audience sourcing |