Articos
Articos is an AI user research platform that runs automated interviews with synthetic personas built on peer-reviewed behavioral-science models, delivering structured,…
Our verdict
Who it's for
Validate concepts, messaging, and positioning in 30 minutes: no recruiting, no scheduling, no waiting.
Who should look elsewhere
Synthetic personas complement rather than fully replace live interviews for the very highest-stakes calls
Pros
- +Enterprise-grade findings report in ~30 minutes, from questions to insights
- +Peer-reviewed 86% human accuracy across 46 studies, validated against expert research authorities like the Baymard Institute and Nielsen Norman Group
- +Peer-reviewed methodology, published openly with full validation data available
- +Sycophancy prevention: personas are interviewed blind to your hypothesis, with built-in skeptics and late adopters, grounded in Big Five personality science (NEO-PI-R, 30 facets), Hofstede's cultural model (69 countries), Rogers' diffusion theory, and ACT-R cognitive architecture
- +Concept, messaging, positioning, and landing-page testing, plus user-interview simulation, A/B testing, and live audience calls, white-label export ready
Cons
- −Synthetic personas complement rather than fully replace live interviews for the very highest-stakes calls
- −For statistical significance on critical decisions, best paired with a real-human panel
Key features
- ✓AI user research
- ✓Synthetic Personas
- ✓User interviews
- ✓Audience Research
- ✓Concept Testing
- ✓A/B Testing
- ✓Landing Page Testing
- ✓Messaging Testing
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Research Pack (on-demand) | $29 | month | 2 researches for $29 ($14.50 per research); 5 researches for $69; Packs never expire, no monthly commitment |
| Starter | $79 | month | 10 researches per month (from $8 per research); 3 probing follow-ups per research; 2 Talk-to-Research queries per research |
| Pro | $199 | month | Everything in Starter; Unlimited researches; Unlimited probing follow-ups |