TikTok Ads
TikTok Ads lets businesses reach TikTok highly engaged user base of over 1 billion monthly active users.
Our verdict
Who it's for
Reach 1B+ users with native video ads that drive results
Who should look elsewhere
Younger demographic skew
Pros
- +Massive engaged user base
- +Lower CPCs than some platforms
- +Built-in creative tools
- +Authentic native ad formats
Cons
- −Younger demographic skew
- −Video content required
- −Less B2B targeting options
Key features
- ✓In-feed ads
- ✓Creator marketplace
- ✓Hashtag challenges
- ✓Audience targeting
- ✓Spark ads
- ✓Shopping ads
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Self-Serve | — | month | $50/day minimum campaign; $4-9 CPM; $0.35-1.00 CPC |
| TopView/Takeover | — | month | $10-50 CPM; Premium placements; Brand exclusives |