Tealium
Tealium is a customer data platform with roots in tag management.
Our verdict
Who it's for
Enterprise tag management and CDP
Who should look elsewhere
Complex and expensive
Pros
- +Enterprise reliability
- +Strong privacy/consent features
- +Tag management included
- +Large integration library
- +Good for regulated industries
Cons
- −Complex and expensive
- −Steep learning curve
- −Can be over-engineered
- −Legacy UI in places
Key features
- ✓Tag management (iQ)
- ✓Customer data platform
- ✓Real-time event streaming
- ✓1,300+ integrations
- ✓Consent management
- ✓Identity resolution
- ✓Audience segmentation
- ✓Enterprise security
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Enterprise | — | month | Full platform access; Tag management; CDP features |