SensorTower
Sensor Tower is a digital market intelligence platform that provides comprehensive insights across mobile app, advertising, and audience data.
Our verdict
Who it's for
Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond.
Who should look elsewhere
Specific pricing details are not publicly available, requiring a demo or sign-up.
Pros
- +Comprehensive data across mobile apps, web, and advertising.
- +Actionable insights derived from a global consumer panel.
- +Detailed competitive analysis capabilities.
- +Supports optimization of both organic and paid user acquisition strategies.
- +Regularly cited by industry sources, indicating data reliability.
Cons
- −Specific pricing details are not publicly available, requiring a demo or sign-up.
- −The breadth of features might be overwhelming for new users without guidance.
Key features
- ✓App Performance Insights (downloads, revenue, RPD, active users, sessions, time spent, keyword rankings, app ratings, reviews, search ads)
- ✓App Advertising Insights (global/regional share of voice, top advertisers, publishers, creatives across mobile ad networks)
- ✓Gaming Insights (RPD, ARPDAU, GameIQ for sub-genre, product models, art styles, monetization)
- ✓Advanced Usage Insights (sessions per user, time spent, new, retained, churned user trends)
- ✓Pathmatics (ads served, spend/impression estimates, SOV across Facebook, Instagram, TikTok, X, Reddit, OTT, YouTube, display, video)
- ✓Retail Media Insights (Pathmatics features plus share of voice for brands/products across retailers, onsite vs offsite creatives, co-branded advertisers)
- ✓Audience Insights (app engagement, ad exposure, consumer behavior)
- ✓Web Insights (true audience, total visits, visits per unique user, unique visitor data across desktop/mobile web)
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Custom Plan | — | month | Mobile App insights (downloads, revenue, active users, retention, ratings and reviews, impressions, top advertisers, creatives); Digital Advertising insights (ads served, spend and impression estimates, SOV, retail media strategies); Audience insights (app interactions, ad visibility) |