Segment
Twilio Segment is a customer data platform (CDP) that collects first-party data from every touchpoint and activates it across 750+ destinations for unified customer pr…
Our verdict
Who it's for
Unify customer data and personalize experiences across 750+ destinations
Who should look elsewhere
Can be expensive
Pros
- +Single point of collection
- +Many integrations
- +Data governance
Cons
- −Can be expensive
- −Complex setup
Key features
- ✓Customer data collection
- ✓Real-time event tracking
- ✓750+ integrations
- ✓Identity resolution
- ✓Audience building
- ✓Journey orchestration
- ✓Reverse ETL
- ✓Data governance
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | 1,000 visitors/month; 2 sources; 300+ integrations |
| Team | $120 | month | 10,000 visitors/month; Unlimited sources; All integrations |
| Business | — | month | Custom visitor volume; Real-time event collection; 450+ source integrations |
| CDP | — | month | All Business features; Identity resolution; Unified customer profiles |
Integrations
SlackIntercomMailchimp