Reform
Reform is a conversion-focused form builder designed to maximize lead quality and quantity.
Our verdict
Who it's for
Build high-converting forms with advanced lead capture
Who should look elsewhere
Free plan has Reform branding and limited features
Pros
- +Conversion-optimized with pre-built playbooks tested across hundreds of experiments
- +Captures abandoned submissions to recover partial responses
- +Flexible multi-step layouts not limited to one question per page
- +Real-time email validation and spam prevention
- +Finish Later feature reduces form abandonment
Cons
- −Free plan has Reform branding and limited features
- −Pro features like file upload require higher tier
- −Smaller ecosystem compared to Typeform or Google Forms
- −Learning curve for advanced customization options
- −Some integrations like Salesforce are still in development
Key features
- ✓Form builder
- ✓Conditional logic
- ✓Calculations
- ✓File uploads
- ✓Integrations
- ✓Modern design
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | 1 active form; 10 responses/month; Basic customization |
| Essentials | $15 | month | Up to 10 active forms; Unlimited responses; Conditional logic |
| Pro | $35 | month | Unlimited forms; Unlimited responses; Webhooks & integrations |