Propel
Propel AI is an end-to-end public relations platform built specifically for in-house communication teams and agencies.
Our verdict
Who it's for
End-to-end PR platform for comms teams
Who should look elsewhere
The platform has paid tiers, which may be a barrier for solo practitioners or very small teams.
Pros
- +End-to-end platform covering the entire PR workflow from media list building to ROI reporting.
- +Specialized AI trained on proprietary PR data delivers more relevant pitches than generic LLMs.
- +Real-time open tracking and attribution reporting provide tangible proof of PR impact on business goals.
Cons
- −The platform has paid tiers, which may be a barrier for solo practitioners or very small teams.
- −AI-generated content still requires human review and editing to ensure factual accuracy and brand voice.
Key features
- ✓AI-powered media database with prompt-based journalist search, contextual matching, and daily-updated contact data.
- ✓Personalized email pitch and press release generation tailored to each journalist's writing style, preferred topics, and optimal send time/day.
- ✓Native email plug-ins for Gmail and Outlook to pitch and track opens, clicks, and replies without leaving the inbox.
- ✓Kanban-style Story Funnel for tracking pitch status, responses, and story pipeline.
- ✓Business outcome reporting that measures direct attribution of PR campaigns to traffic, conversions, and ROI.
- ✓Advanced reasoning and rapid AI models for journalist search and content generation.
- ✓Automated campaign execution from a single prompt: find journalists, create personalized drafts, and schedule sends.
- ✓Continuous learning from real email replies to sharpen future drafts and improve matching accuracy.
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Essentials | — | month | Unlimited Contacts; 1 User; Unlimited pitches |
| Pro | — | month | Unlimited Contacts; Up to 4 users; Unlimited pitches |
| Premium | — | month | Unlimited Contacts; Up to 7 users; Unlimited pitches |