Podscribe
Podscribe is an IAB-certified measurement and verification platform designed specifically for podcast, streaming, CTV, and radio advertising.
Our verdict
Who it's for
Measure, verify, and optimize podcast, CTV, and radio ad ROI
Who should look elsewhere
Pricing includes a monthly platform fee plus usage-based CPM costs, which may not suit very small budgets
Pros
- +IAB-certified independent measurement trusted by major brands and agencies
- +Fast setup with minimal technical requirements; most brands live within days
- +Comprehensive cross-channel support including podcast, streaming, CTV, radio, and display
Cons
- −Pricing includes a monthly platform fee plus usage-based CPM costs, which may not suit very small budgets
- −Attribution relies on pixels and IP matching, which may have blind spots for non-residential or mobile-only listeners (though unmatched impressions are modeled)
Key features
- ✓Pixel-based attribution across podcast, streaming, CTV, radio, and video
- ✓Automated real-time airchecks with AI transcription
- ✓Issue alerting for 18+ ad placement errors (make-good detection)
- ✓Multi-touch attribution with conversion lift and incrementality testing
- ✓Discovery tools with data on 25,000+ shows, demographics, and advertiser spend trends
- ✓Campaign planning with audience overlap and net-new reach analysis
- ✓Cross-channel real-time reporting with automated campaign ingestion
- ✓First-party data and household-level IP matching for accurate attribution
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Podcast & YouTube Simulcast | $1.5 | month | Progressive CPM: first 2M at $1.50, next 3M at $1.35, next 5M at $1.20, next 15M at $1.05; No minimum commitments; $250/month platform fee |
| Streaming, Display, Video, OTT/CTV | $0.5 | month | Progressive CPM: first 5M at $0.50, next 5M at $0.45, next 15M at $0.40; No minimum commitments; $250/month platform fee |
| Radio | — | month | Attribution rates: 6% (up to $150k spend), 5.5% (up to $300k), 4.75% (up to $500k), 3.5% (up to $1M), 2.5% ($1M+); Monthly fees up to $9,000, $16,500, $23,750, $35,000; $250/month platform fee |