Optimizely
Optimizely is a digital experience platform offering web experimentation, A/B testing, personalization, CMS, commerce, and analytics.
Our verdict
Who it's for
Digital experience optimization platform
Who should look elsewhere
Very expensive
Pros
- +Enterprise experimentation
- +Feature flags
- +CMS included
- +Good analytics
- +Reliable
Cons
- −Very expensive
- −Complex platform
- −Learning curve
- −Enterprise sales
- −Overkill for small teams
Key features
- ✓A/B testing
- ✓Personalization
- ✓Feature flags
- ✓Content management
- ✓Commerce platform
- ✓Analytics
- ✓Data platform
- ✓Digital asset management
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Web Experimentation | — | month | A/B testing; Stats engine; Personalization |
| Feature Experimentation | — | month | 10+ SDK languages; Audience targeting; Feature flags |
| CMS | — | month | Content authoring; APIs; Approval workflows |
| Commerce | — | month | Multi-site support; Targeting; Inventory management |