Muck Rack
Muck Rack is public relations management software that puts a journalist database, personalized pitching, media monitoring, and campaign reporting in one workflow.
Our verdict
Who it's for
Journalist database, pitching, monitoring, and reporting in one workflow
Who should look elsewhere
Pricing is quote-only with annual contracts and no free trial or month-to-month option, and reported deals start around a significant annual investment and climb to higher amounts for larger teams, which prices out smaller organizations.
Cons
- −Pricing is quote-only with annual contracts and no free trial or month-to-month option, and reported deals start around a significant annual investment and climb to higher amounts for larger teams, which prices out smaller organizations.
- −Its journalist database and media coverage are strongest for the US market, so teams pitching primarily to European, LATAM, or APAC outlets find the international coverage noticeably thinner than the cost implies.
- −The automated coverage sentiment gauge is frequently wrong, often flagging neutral or positive articles as negative, which forces manual correction before reporting.
- −API access and some capabilities are gated to the pricier tiers and billed as costly add-ons, so unlocking the full feature set pushes the total spend well above the base subscription.
Key features
- ✓Journalist and creator database with AI suggestions
- ✓Personalized pitches and scheduled follow-ups
- ✓Media monitoring across news, broadcast, and social
- ✓Coverage reports, newsletters, and share of voice
- ✓Team activity tracking on media lists
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Muck Rack | — | month | Media database across digital, broadcast, print, podcasts, and social; Personalized pitching and follow-ups; Real-time coverage alerts |