M
Mida.so
Mida is a lightweight A/B testing platform designed for websites, offering easy integration with Google Analytics 4 and supporting unlimited testing.
Our verdict
Who it's for
AI-powered lightweight A/B testing platform for websites with fast load times.
Who should look elsewhere
Native mobile development testing is currently in closed beta.
Pros
- +Extremely lightweight script ensures fast load times and minimal SEO impact.
- +AI-powered MidaGX simplifies A/B test creation without coding.
- +User-friendly visual editor allows marketers to create variations independently.
- +Supports a wide range of website platforms and funnel builders.
- +Free tier available for up to 25,000 monthly tested users.
Cons
- −Native mobile development testing is currently in closed beta.
- −Growth plan limits users to 5 projects, requiring an Agency plan for more extensive needs.
Key features
- ✓Visual Editor for no-code variation creation
- ✓Custom JavaScript and CSS editors
- ✓AI-Powered A/B Test Variation Generation (MidaGX)
- ✓One-click Google Analytics 4 integration
- ✓Advanced Targeting for audience segmentation
- ✓URL Redirect Testing with dynamic wildcard support
- ✓Website Personalization
- ✓Feature Flagging
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Sandbox | $0 | month | 100,000 Monthly Test Users (or 25,000 Monthly Test Users for the 'Forever Free' option); 60 days data retention; 30 MidaGX AI Credits (Monthly) |
| Growth | $199 | month | Everything in Free, plus; 100,000 Monthly Test Users; Unlimited data retention |
| Enterprise | — | month | Everything in GROWTH, plus; Unlimited Monthly Test Users; Unlimited Active Projects |