Metricool
Metricool is an all-in-one social media management tool designed to streamline content planning, analytics, and ad campaign management.
Our verdict
Who it's for
Plan, measure, and manage social media content and ads all in one powerful platform.
Who should look elsewhere
Limited free tier
Pros
- +Social media analytics
- +Scheduling included
- +Fair pricing
- +Good reporting
- +Multi-platform
Cons
- −Limited free tier
- −UI could improve
- −Some features basic
- −API limitations
- −Less known
Key features
- ✓Social media analytics
- ✓Scheduling
- ✓Competitor analysis
- ✓Ad management
- ✓Link-in-bio
- ✓Reporting
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Free | $0 | month | 1 brand; 50 posts/month; 3 months analytics |
| Starter | $18 | month | 5 brands; 2,000 posts/month; Unlimited analytics |
| Advanced | $45 | month | 15 brands; 5,000 posts/month; 100 competitor profiles |