Luma Agents Pricing
Starting price
$30/month
Pricing model
Paid
Free tier
No
Free trial
Yes
Plans
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Plus | $30 | month | Luma and third-party image and video models; Edit access for guest collaborators; Commercial use |
| Pro | $90 | month | Everything in Plus, with:; 4x usage with the Luma Agents |
| Ultra | $300 | month | Everything in Pro, with:; 15x usage with the Luma Agents |
| Team | — | month | Everything in our regular plans, plus:; Manage and add team members; Projects, team organization, and team-wide sharing |
| Enterprise | — | month | Everything in our Team plan, plus; Enterprise commitments; Dedicated education and training |
Figures are the vendor's published prices. Unknown values show as “—”. Price-history tracking is not yet available for this tool. Price verified 2026-09-30. Last updated 2026-10-07.
True cost
True cost calculator
| Plan | Listed | Seat basis | Monthly · 5 seats | Annual · 5 seats |
|---|---|---|---|---|
| Plus | $30/month | flat | $30 | $360 |
| Pro | $90/month | flat | $90 | $1,080 |
| Ultra | $300/month | flat | $300 | $3,600 |
Estimate from published prices. Per-seat plans scale with seats; flat plans don't; plans with included seats charge the base until you exceed them, then add the per-seat overage where published. Monthly/annual come from each plan's billing period. Taxes and add-ons excluded.
Luma Agents's starting price ($30) is 73% below the AI Agents & Assistants average of $113.
Adapt (a Datapipe company)