Luma Agents
Luma Agents are AI-powered creative agents designed to act as a force multiplier for creative teams.
Our verdict
Who should look elsewhere
Workflow Automation
Pros
- +Significantly increases creative output and efficiency.
- +Maintains consistent brand and asset context throughout the creative process.
- +Reduces operational overhead by automating iterative tasks and handoffs.
- +Supports a wide variety of creative content types and use cases.
- +Integrates multiple advanced AI models for diverse functionalities.
Cons
- −Workflow Automation
- −Video & Media
- −Writing & Content
Key features
- ✓Physically intelligent creative agents
- ✓Shared context across video
- ✓image
- ✓audio
- ✓and text
- ✓Parallel collaboration with internal teams
- ✓external partners
- ✓and agents
- ✓Scaled production capabilities
- ✓Multi-asset campaign generation
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Plus | $30 | month | Luma and third-party image and video models; Edit access for guest collaborators; Commercial use |
| Pro | $90 | month | Everything in Plus, with:; 4x usage with the Luma Agents |
| Ultra | $300 | month | Everything in Pro, with:; 15x usage with the Luma Agents |
| Team | — | month | Everything in our regular plans, plus:; Manage and add team members; Projects, team organization, and team-wide sharing |
| Enterprise | — | month | Everything in our Team plan, plus; Enterprise commitments; Dedicated education and training |