Influ2
Influ2 is a person-based advertising platform that targets specific decision-makers rather than accounts.
Our verdict
Who it's for
Person-based advertising for B2B
Who should look elsewhere
The platform's advanced contact-level targeting and attribution may require a sophisticated understanding of ABM strategies to fully leverage.
Pros
- +Provides contact-level intent signals, identifying specific individuals researching relevant topics across various channels (social, search, ads, third-party content).
- +Enables precise contact-level ad targeting, allowing marketers to reach specific named buyers from their CRM and track engagement without web forms.
- +Offers contact-level journey orchestration, guiding individual buyers with tailored messages based on their intent, engagement, and sales stage.
- +Delivers clear revenue attribution at the contact level, showing how ad engagement impacts pipeline creation, progression, and won deals.
- +Empowers sales teams with a 'Signals Center' that provides buyer signals and context for more relevant and timely outreach.
Cons
- −The platform's advanced contact-level targeting and attribution may require a sophisticated understanding of ABM strategies to fully leverage.
- −While it integrates with existing tech stacks, the initial setup and integration with various CRM and ad platforms might require technical effort.
- −The focus on contact-level data might be overwhelming for organizations accustomed to broader account-level reporting, requiring a shift in data analysis approach.
Key features
- ✓Person-based ads
- ✓Contact-level targeting
- ✓Intent data
- ✓Sales alerts
- ✓Attribution
- ✓Integrations
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Enterprise | — | month | Person-based targeting; Intent signals; Sales alerts |