H
Heatmap
Heatmap is a comprehensive web analytics and behavior analytics platform specifically designed for eCommerce businesses.
Our verdict
Who it's for
The #1 website heatmap and behavior analytics tool built for eCommerce to drive revenue.
Who should look elsewhere
Primarily focused on eCommerce, may not be suitable for other website types.
Pros
- +Specifically built for eCommerce with a focus on revenue metrics.
- +Easy and instant setup without requiring developer resources or data layers.
- +Provides actionable AI-driven recommendations for website improvements.
- +Offers comprehensive insights in one place, reducing the need for multiple tools.
- +Ensures data privacy with GDPR and CCPA compliance and no data sampling.
Cons
- −Primarily focused on eCommerce, may not be suitable for other website types.
- −Specific pricing details are not readily available on the provided pages.
- −Some AI features and integrations are still under development or expanding.
Key features
- ✓Revenue-based Heatmaps (clicks, scroll, elements)
- ✓AI Insights and Recommendations for optimization
- ✓Real-time Revenue Insights (per session, page, traffic source)
- ✓Conversion Funnels (pre-built and custom)
- ✓Screen Recordings (revenue-based, filterable)
- ✓Site Speed Tracking and recommendations
- ✓AI-powered JavaScript error tracking
- ✓Comparison Mode (e.g., purchasers vs. rage clickers)
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Launch | $199 | month | $199/month; 365-day data retention; Free trial on the card |
| Growth | $349 | month | $349/month; Forever retention; Unlimited heatmaps, expanded Wilson AI |
| Scale | $699 | month | $699/month; Full Wilson AI, MCP / API access |