Elevar
Elevar is a conversion tracking platform designed for D2C (Direct-to-Consumer) brands, marketers, and analysts.
Our verdict
Who it's for
Powering conversion tracking for D2C brands with server-side data accuracy and marketing channel integrations.
Who should look elsewhere
Pricing can become substantial for businesses with higher order volumes.
Pros
- +Significantly improves conversion data accuracy and reliability.
- +Addresses data loss issues from privacy changes and ad blockers.
- +Streamlines data collection and sending to multiple marketing channels.
- +Offers real-time monitoring to quickly identify and resolve tracking issues.
- +Enhances marketing platform performance with high-quality first-party data.
Cons
- −Pricing can become substantial for businesses with higher order volumes.
- −Requires some technical understanding for optimal setup and customization, though expert services are available.
- −Reliance on add-ons for expert installation and ongoing support can increase overall cost.
Key features
- ✓Server-side tracking to 50+ marketing channels (Meta CAPI, Google Ads, GA4, TikTok)
- ✓Session Enrichment for Klaviyo flow performance boost
- ✓Automated customer journey tracking with 99% conversion accuracy
- ✓Collection of Product & Order Data, Customer Data, and Attribution Data
- ✓Privacy-enabled data layer with consent mode integration (OneTrust, Cookiebot)
- ✓Real-time event monitoring and conversion accuracy monitoring
- ✓User Identity Graph for recognizing returning anonymous users
- ✓Pre-Built Tag library for client-side tracking in Google Tag Manager
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Starter | $0 | month | Connect your eCommerce Store; Shopify / Shopify Plus; Collect Data |
| Essentials | $200 | month | Data Layer; Server-Side Tracking; Tracking Guarantee |
| Growth | $450 | month | Data Layer; Server-Side Tracking; Tracking Guarantee |
| Business | $950 | month | Data Layer; Server-Side Tracking; Tracking Guarantee |