CleverTap
CleverTap is a customer engagement and retention platform that combines analytics, segmentation, and multi-channel messaging.
Our verdict
Who it's for
All-in-one customer engagement platform
Who should look elsewhere
Complex interface
Pros
- +All-in-one platform
- +Strong mobile focus
- +Good analytics
- +Competitive pricing
- +AI features included
Cons
- −Complex interface
- −Learning curve
- −Support can be slow
- −Less known in US/EU
Key features
- ✓Multi-channel messaging
- ✓Behavior analytics
- ✓User segmentation
- ✓Push notifications
- ✓In-app messaging
- ✓Email campaigns
- ✓Journey builder
- ✓AI optimization
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Essentials | — | month | Multi-channel messaging; Basic analytics; Segmentation |
| Advanced | — | month | Everything in Essentials; AI optimization; Advanced analytics |
| Enterprise | — | month | Everything in Advanced; Dedicated support; Custom SLAs |