CallTrackingMetrics
CallTrackingMetrics (CTM) is a conversation analytics software designed to help businesses and marketing agencies optimize their advertising spend and improve sales pe…
Our verdict
Who it's for
Transform conversations into growth with AI-powered analytics for sales and marketing.
Who should look elsewhere
No explicit mention of a free trial or free tier on the main page.
Pros
- +Provides accurate attribution for marketing campaigns across multiple channels.
- +Offers deep AI-driven insights into customer conversations and sentiment.
- +Streamlines sales processes with advanced routing and automation features.
- +Integrates with a wide range of popular marketing and sales tools.
- +Agency-friendly features like sub-accounts and white-label options.
Cons
- −No explicit mention of a free trial or free tier on the main page.
- −Requires integration and setup to fully leverage its capabilities.
- −The depth of features might be overwhelming for very small businesses with simple needs.
Key features
- ✓Dynamic Number Insertion (DNI)
- ✓Call Recording and Transcriptions
- ✓AI-powered Conversation Intelligence (AskAI, Keyword Spotting, Sentiment Analysis)
- ✓Text Messaging (SMS)
- ✓Web-based Softphone
- ✓Intelligent Routing (Geo, Skill-based, Weight-based)
- ✓Form Tracking (FormReactor)
- ✓Automated Triggers and Workflow Automation
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Marketing Lite | $79 | month | Unlimited users; Attribute calls and texts to their source; Standard call recording, forwarding, and IVR routing |
| Marketing Pro | $179 | month | Marketing Lite Features; Agency-friendly with included sub-accounts & white label options; Form tracking and attribution with 5,000 form submissions included |
| Sales Engage | $329 | month | Marketing Pro Features; Flexible structure to scale with unlimited sub-accounts; Customizable VOIP softphone to power inbound and outbound teams |
| Enterprise | $1999 | month | Sales Engage Features; Dedicated account management team for a consistent experience; Up to 20 hours each year of included professional services |
Integrations
HubSpotSalesforceZapier