Badge
Badge is a platform that enables businesses to design, deploy, and measure interactive customer experiences within Apple Wallet and Google Wallet.
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Our verdict
Who it's for
Turn mobile wallets into a persistent, owned customer touchpoint
Who should look elsewhere
Pricing is not publicly disclosed and likely requires an enterprise contract.
Pros
- +Empowers non-technical teams to deploy wallet campaigns quickly without coding.
- +Provides a single API that abstracts differences between Apple, Google, and Samsung Wallet.
- +Offers measurable ROI tracking (purchase frequency, basket size, redemption rate) to optimize campaigns.
Cons
- −Pricing is not publicly disclosed and likely requires an enterprise contract.
- −Full value depends on widespread customer adoption of Apple Wallet and Google Wallet.
Key features
- ✓No-code pass builder for Apple Wallet and Google Wallet
- ✓Unified API for Apple, Google, and Samsung Wallet
- ✓Native push notifications and geofenced messaging
- ✓Live pass updates (balance, status, offers) without reissuing
- ✓Integration with CRM, CDP, POS, and loyalty platforms
- ✓Embeddable SDK for white-label wallet experiences
- ✓Real-time analytics on installs, updates, messages, and redemptions
- ✓Enterprise security: end-to-end encryption, SOC 2 Type 2, GDPR readiness
Pricing
No public pricing plans recorded.
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