AppsFlyer
AppsFlyer tells mobile marketers which campaigns drive valuable users.
Our verdict
Who it's for
Mobile attribution and marketing analytics platform
Who should look elsewhere
Expensive
Pros
- +Mobile attribution leader
- +Fraud prevention
- +Deep linking
- +Good analytics
- +Many integrations
Cons
- −Expensive
- −Complex pricing
- −Learning curve
- −Privacy changes impact
- −Enterprise focus
Key features
- ✓Mobile attribution
- ✓Marketing analytics
- ✓Deep linking
- ✓Fraud protection
- ✓SKAdNetwork
- ✓Enterprise
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Zero | — | month | 12K lifetime installs; Core attribution; Basic analytics |
| Growth | $0.07 | month | 12K free first year; All ad networks; Basic fraud protection |
| Enterprise | $0.03 | month | Volume discounts; ROI360 Advanced; Creative Premium |