Appfigures
Appfigures is a comprehensive platform designed for app developers, game developers, market analysts, growth marketers, and enterprises to track, analyze, and optimize…
Our verdict
Who it's for
All-in-one platform for app intelligence, ASO tools, and analytics across major app stores.
Who should look elsewhere
Meaningful ASO capability sits behind a steep pricing ladder, since hourly keyword rank updates and full app intelligence (downloads and revenue estimates) only unlock on the Optimize plan at 149.99 dollars per month or higher, while cheaper tiers show only last-month estimates.
Pros
- +Centralized view of all app data from various sources
- +Accurate and reliable data for informed decision-making
- +Tools for both organic (ASO) and paid (Apple Ads) growth
- +Supports a wide range of user roles from indie developers to enterprises
- +Offers a free Starter plan for up to 5 apps
Cons
- −Meaningful ASO capability sits behind a steep pricing ladder, since hourly keyword rank updates and full app intelligence (downloads and revenue estimates) only unlock on the Optimize plan at 149.99 dollars per month or higher, while cheaper tiers show only last-month estimates.
- −Tracking an app portfolio gets expensive fast because every plan covers just 5 apps and then charges 1.99 dollars per month for each additional app on top of the base subscription.
- −Keyword tracking is tightly capped on lower tiers, with only 25 keywords on the entry Connect plan and 100 on Monitor, so teams monitoring hundreds of keywords are pushed up to the 149.99 dollar Optimize tier.
- −Competitor benchmarking is heavily gated, as the entry and Monitor plans include zero premium competitors and Optimize allows just one, meaning serious competitive analysis requires the 449.99 dollar Boost tier or the 999.99 dollar Amplify tier for unlimited tracking.
Key features
- ✓Universal Analytics for downloads, revenue, and reviews
- ✓App Intelligence for benchmarking and competitor analysis
- ✓ASO Tools for keyword discovery and metadata optimization
- ✓Apple Ads Intelligence for campaign optimization
- ✓Ad Spend Consolidation across multiple ad networks
- ✓Real-time alerts for data changes
- ✓Automated reports delivered daily or weekly
- ✓Data export in multiple formats (Excel, CSV)
Pricing
| Plan | Price | Billing | Notes |
|---|---|---|---|
| Starter | — | month | — |
| Connect | $9.99 | month | Essential app store connection tools; 5 Apps, then $1.99 each; 25 Keywords |
| Monitor | $44.99 | month | Stay on top of your app’s performance.; 5 Apps, then $1.99 each; 100 Keywords |
| Optimize | $149.99 | month | Boost your visibility with smarter ASO.; 5 Apps, then $1.99 each; 500 Keywords |
| Boost | $299.99 | month | All-in-one performance and growth tracking.; 5 Apps, then $1.99 each; 1,000 Keywords |
| Grow | $599.99 | month | The complete growth intelligence package.; 5 Apps, then $1.99 each; 2,500 Keywords |
| Connect (Annual) | $7.99 | month | Essential app store connection tools; 5 Apps, then $1.99 each; 25 Keywords |
| Monitor (Annual) | $35.99 | month | Stay on top of your app’s performance.; 5 Apps, then $1.99 each; 100 Keywords |
| Optimize (Annual) | $119.99 | month | Boost your visibility with smarter ASO.; 5 Apps, then $1.99 each; 500 Keywords |
| Boost (Annual) | $249.99 | month | All-in-one performance and growth tracking.; 5 Apps, then $1.99 each; 1,000 Keywords |
| Grow (Annual) | $449.99 | month | The complete growth intelligence package.; 5 Apps, then $1.99 each; 2,500 Keywords |