HubSpot vs Mailchimp vs Marketo vs Salesforce

HubSpot+

Starting price

$15/month

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Mailchimp+

Starting price

$13/month

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Marketo+

Starting price

—

ViewVisit site ↗

Salesforce+

Starting price

$25/month

ViewVisit site ↗

Attribute	HubSpot	Mailchimp	Marketo	Salesforce
Category	CRM & Customer Management	Email & Messaging Marketing	Marketing	CRM & Customer Management
Pricing	Free tier	Free tier	Paid	Paid
Starting price	$15/month	✓ $13/month	—	$25/month
Free tier	✓ Yes	✓ Yes	Unknown	No
Free trial	✓ Yes (14d)	✓ Yes	Unknown	✓ Yes (30d)
Deployment	—	—	—	Cloud
API available	✓ Yes	✓ Yes	Unknown	✓ Yes
Platforms	ios, android	—	—	—
Certifications	—	—	—	✓ 12
Integrations	✓ 23	8	—	22
Company	Founded 2006	Founded 2001	Founded 2006	Founded 1999
Feature attributes
Sso Saml	✓ Yes	— Unknown	— Unknown	— Unknown
Rbac	✓ Yes	✓ Yes	— Unknown	✓ Yes
Mobile App	Ios And Android	— Unknown	— Unknown	— Unknown
Webhooks	✓ Yes	✓ Yes	— Unknown	— Unknown
Data Export	— Unknown	✓ Yes	— Unknown	— Unknown
Pipeline Management	✓ Yes	— Unknown	— Unknown	✓ Yes
Marketing Automation	✓ Yes	— Unknown	— Unknown	✓ Yes
Custom Objects	✓ Yes	— Unknown	— Unknown	✓ Yes
Reporting Dashboards	✓ Yes	— Unknown	— Unknown	✓ Yes
App Marketplace	✓ Yes	— Unknown	— Unknown	✓ Yes
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	✓ Yes	— Unknown	— Unknown
Templates	— Unknown	✓ Yes	— Unknown	— Unknown
Segmentation	— Unknown	✓ Yes	— Unknown	— Unknown
Deliverability Tools	— Unknown	— Unknown	— Unknown	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.