Klaviyo vs Mailchimp vs Mailerlite vs Wishpond
| Attribute | ||||
|---|---|---|---|---|
| Category | Email & Messaging Marketing | Email & Messaging Marketing | Email Marketing | Marketing |
| Pricing | Free tier | Free tier | Free tier | Paid |
| Starting price | $20/month | $13/month | $10/month | — |
| Free tier | Yes | Yes | Yes | No |
| Free trial | No | Yes | No | No |
| Deployment | — | — | Cloud | — |
| API available | Yes | Yes | Unknown | Unknown |
| Platforms | — | — | ios | — |
| Certifications | 4 | — | — | — |
| Integrations | 2 | 8 | — | — |
| Company | Founded 2012 | Founded 2001 | Founded 2010 | — |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Rbac | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown | — Unknown |
| Webhooks | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Data Export | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Email Automation | — Unknown | — Unknown | — Unknown | — Unknown |
| Sms Marketing | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Templates | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Segmentation | ✓ Yes | ✓ Yes | — Unknown | — Unknown |
| Deliverability Tools | ✓ Yes | — Unknown | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.