Head to head · 4 tools

HubSpot vs Iterable vs Klaviyo vs Marketo

Starting price

$15/month

Starting price

Contact sales

Starting price

$20/month

Starting price

—

Attribute	HubSpot	Iterable	Klaviyo	Marketo
Category	CRM & Customer Management	Marketing	Email & Messaging Marketing	Marketing
Pricing	Free tier	Contact sales	Free tier	Paid
Starting price	$15/month	Contact sales	$20/month	—
Free tier	Yes	No	Yes	Unknown
Free trial	Yes (14d)	Yes	No	Unknown
Deployment	—	—	—	—
API available	Yes	Unknown	Yes	Unknown
Platforms	ios, android	—	—	—
Certifications	—	—	4	—
Integrations	23	—	2	—
Company	Founded 2006	—	Founded 2012	Founded 2006
Feature attributes
Sso Saml	✓ Yes	— Unknown	✓ Yes	— Unknown
Rbac	✓ Yes	— Unknown	— Unknown	— Unknown
Mobile App	Ios And Android	— Unknown	— Unknown	— Unknown
Webhooks	✓ Yes	— Unknown	✓ Yes	— Unknown
Data Export	— Unknown	— Unknown	✓ Yes	— Unknown
Pipeline Management	✓ Yes	— Unknown	— Unknown	— Unknown
Marketing Automation	✓ Yes	— Unknown	— Unknown	— Unknown
Custom Objects	✓ Yes	— Unknown	— Unknown	— Unknown
Reporting Dashboards	✓ Yes	— Unknown	— Unknown	— Unknown
App Marketplace	✓ Yes	— Unknown	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	— Unknown	✓ Yes	— Unknown
Templates	— Unknown	— Unknown	✓ Yes	— Unknown
Segmentation	— Unknown	— Unknown	✓ Yes	— Unknown
Deliverability Tools	— Unknown	— Unknown	✓ Yes	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.