HubSpot vs Instapage vs Klaviyo vs Mailerlite
| Attribute | ||||
|---|---|---|---|---|
| Category | CRM & Customer Management | Marketing | Email & Messaging Marketing | Email Marketing |
| Pricing | Free tier | Paid | Free tier | Free tier |
| Starting price | $15/month | $79/month | $20/month | $10/month |
| Free tier | Yes | No | Yes | Yes |
| Free trial | Yes (14d) | Yes | No | No |
| Deployment | — | — | — | Cloud |
| API available | Yes | Unknown | Yes | Unknown |
| Platforms | ios, android | — | — | ios |
| Certifications | — | — | 4 | — |
| Integrations | 23 | — | 2 | — |
| Company | Founded 2006 | — | Founded 2012 | Founded 2010 |
| Feature attributes | ||||
| Sso Saml | ✓ Yes | — Unknown | ✓ Yes | — Unknown |
| Rbac | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Mobile App | Ios And Android | — Unknown | — Unknown | — Unknown |
| Webhooks | ✓ Yes | — Unknown | ✓ Yes | — Unknown |
| Data Export | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Pipeline Management | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Marketing Automation | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Custom Objects | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Reporting Dashboards | ✓ Yes | — Unknown | — Unknown | — Unknown |
| App Marketplace | ✓ Yes | — Unknown | — Unknown | — Unknown |
| Email Automation | — Unknown | — Unknown | — Unknown | — Unknown |
| Sms Marketing | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Templates | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Segmentation | — Unknown | — Unknown | ✓ Yes | — Unknown |
| Deliverability Tools | — Unknown | — Unknown | ✓ Yes | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.