Customer.io vs HubSpot vs Matomo vs Umami
| Attribute | ||||
|---|---|---|---|---|
| Category | Marketing | CRM & Customer Management | Web & Product Analytics | Analytics & Business Intelligence |
| Pricing | Paid | Free tier | Free tier | Free tier |
| Starting price | $100/month | $15/month | $19/month | $9/month |
| Free tier | No | Yes | Yes | Yes |
| Free trial | Yes | Yes (14d) | Yes | No |
| Deployment | Cloud | — | — | — |
| API available | Unknown | Yes | Unknown | Unknown |
| Platforms | — | ios, android | — | — |
| Certifications | — | — | — | — |
| Integrations | — | 23 | — | — |
| Company | — | Founded 2006 | — | — |
| Feature attributes | ||||
| Sso Saml | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Rbac | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Mobile App | — Unknown | Ios And Android | — Unknown | — Unknown |
| Webhooks | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Data Export | — Unknown | — Unknown | — Unknown | — Unknown |
| Pipeline Management | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Marketing Automation | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Custom Objects | — Unknown | ✓ Yes | — Unknown | — Unknown |
| Reporting Dashboards | — Unknown | ✓ Yes | — Unknown | — Unknown |
| App Marketplace | — Unknown | ✓ Yes | — Unknown | — Unknown |
Also consider
Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.