Customer.io vs Klaviyo vs Marketo
| Attribute | |||
|---|---|---|---|
| Category | Marketing | Email & Messaging Marketing | Marketing |
| Pricing | Paid | Free tier | Paid |
| Starting price | $100/month | $20/month | — |
| Free tier | No | Yes | Unknown |
| Free trial | Yes | No | Unknown |
| Deployment | Cloud | — | — |
| API available | Unknown | Yes | Unknown |
| Platforms | — | — | — |
| Certifications | — | 4 | — |
| Integrations | — | 2 | — |
| Company | — | Founded 2012 | Founded 2006 |
| Feature attributes | |||
| Sso Saml | — Unknown | ✓ Yes | — Unknown |
| Rbac | — Unknown | — Unknown | — Unknown |
| Mobile App | — Unknown | — Unknown | — Unknown |
| Webhooks | — Unknown | ✓ Yes | — Unknown |
| Data Export | — Unknown | ✓ Yes | — Unknown |
| Email Automation | — Unknown | — Unknown | — Unknown |
| Sms Marketing | — Unknown | ✓ Yes | — Unknown |
| Templates | — Unknown | ✓ Yes | — Unknown |
| Segmentation | — Unknown | ✓ Yes | — Unknown |
| Deliverability Tools | — Unknown | ✓ Yes | — Unknown |
| Multichannel Campaigns | — Unknown | — Unknown | — Unknown |
| Marketing Automation | — Unknown | — Unknown | — Unknown |
| Audience Segmentation | — Unknown | — Unknown | — Unknown |
| Ab Testing | — Unknown | — Unknown | — Unknown |
| Lead Scoring | — Unknown | — Unknown | — Unknown |
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Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.