Head to head · 4 tools

Customer.io vs Drip vs Klaviyo vs Marketo

Starting price

$100/month

Starting price

$39/month

Starting price

$20/month

Starting price

—

Attribute	Customer.io	Drip	Klaviyo	Marketo
Category	Marketing	E-commerce & Commerce	Email & Messaging Marketing	Marketing
Pricing	Paid	Paid	Free tier	Paid
Starting price	$100/month	$39/month	$20/month	—
Free tier	No	No	Yes	Unknown
Free trial	Yes	Yes	No	Unknown
Deployment	Cloud	Cloud	—	—
API available	Unknown	Unknown	Yes	Unknown
Platforms	—	—	—	—
Certifications	—	—	4	—
Integrations	—	2	2	—
Company	—	—	Founded 2012	Founded 2006
Feature attributes
Sso Saml	— Unknown	— Unknown	✓ Yes	— Unknown
Rbac	— Unknown	— Unknown	— Unknown	— Unknown
Mobile App	— Unknown	— Unknown	— Unknown	— Unknown
Webhooks	— Unknown	— Unknown	✓ Yes	— Unknown
Data Export	— Unknown	— Unknown	✓ Yes	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	— Unknown	✓ Yes	— Unknown
Templates	— Unknown	— Unknown	✓ Yes	— Unknown
Segmentation	— Unknown	— Unknown	✓ Yes	— Unknown
Deliverability Tools	— Unknown	— Unknown	✓ Yes	— Unknown
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	— Unknown	— Unknown	— Unknown
Audience Segmentation	— Unknown	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.