Head to head · 4 tools

Braze vs HubSpot vs Iterable vs Klaviyo

Starting price

—

Starting price

$15/month

Starting price

Contact sales

Starting price

$20/month

Attribute	Braze	HubSpot	Iterable	Klaviyo
Category	Marketing	CRM & Customer Management	Marketing	Email & Messaging Marketing
Pricing	Pricing n/a	Free tier	Contact sales	Free tier
Starting price	—	$15/month	Contact sales	$20/month
Free tier	Unknown	Yes	No	Yes
Free trial	Unknown	Yes (14d)	Yes	No
Deployment	—	—	—	—
API available	Yes	Yes	Unknown	Yes
Platforms	—	ios, android	—	—
Certifications	2	—	—	4
Integrations	—	23	—	2
Company	Founded 2011	Founded 2006	—	Founded 2012
Feature attributes
Sso Saml	✓ Yes	✓ Yes	— Unknown	✓ Yes
Rbac	✓ Yes	✓ Yes	— Unknown	— Unknown
Mobile App	— Unknown	Ios And Android	— Unknown	— Unknown
Webhooks	✓ Yes	✓ Yes	— Unknown	✓ Yes
Data Export	✓ Yes	— Unknown	— Unknown	✓ Yes
Multichannel Campaigns	— Unknown	— Unknown	— Unknown	— Unknown
Marketing Automation	— Unknown	✓ Yes	— Unknown	— Unknown
Audience Segmentation	✓ Yes	— Unknown	— Unknown	— Unknown
Ab Testing	— Unknown	— Unknown	— Unknown	— Unknown
Lead Scoring	— Unknown	— Unknown	— Unknown	— Unknown
Pipeline Management	— Unknown	✓ Yes	— Unknown	— Unknown
Custom Objects	— Unknown	✓ Yes	— Unknown	— Unknown
Reporting Dashboards	— Unknown	✓ Yes	— Unknown	— Unknown
App Marketplace	— Unknown	✓ Yes	— Unknown	— Unknown
Email Automation	— Unknown	— Unknown	— Unknown	— Unknown
Sms Marketing	— Unknown	— Unknown	— Unknown	✓ Yes
Templates	— Unknown	— Unknown	— Unknown	✓ Yes
Segmentation	— Unknown	— Unknown	— Unknown	✓ Yes
Deliverability Tools	— Unknown	— Unknown	— Unknown	✓ Yes

Also consider

Unknown values show as “Unknown”/“—”. Nothing is inferred — see each tool page for sources.